Archive - Dysposition

Launch Marketing at Startups

Turning your product roadmap into a marketing asset

Jul 6, 2023 •

May 2023

Some API products aren't purchased by developers

When the pursuit of product-led growth and developer marketing can be a trap

May 26, 2023 •

March 2023

Big Company Thinking

Watching out for 'startup dysmorphia'

Mar 8, 2023 •

February 2023

On the Importance of Repeatable Sales

And why you shouldn't get carried away by early product/market fit

Feb 24, 2023 •

Why do banks partner with fintechs?

A few things about banks I wish I'd known when I started at Modern Treasury.

Feb 19, 2023 •

January 2023

Part 3 - Positioning Frameworks

This is a four-part series on how early stage B2B software companies should approach product marketing.

Jan 2, 2023 •

August 2021

Part 2 - Positioning for Startups

This is a four-part series on how early stage B2B software companies should approach product marketing.

Aug 13, 2021 •

December 2020

Part 1 - Product Marketing for Startups

Who is this series for?

Dec 30, 2020 •

September 2020

(Very old) thoughts on the Slack API

A few things to note before you start reading:

Sep 22, 2020 •

July 2020

Why do some API infrastructure startups become massive businesses?

Throughout my time at Twilio, I've often wondered why some software infrastructure companies become massive businesses while others falter.

Jul 28, 2020 •

May 2020

Peloton — cyclical fad or durable business?

Peloton went public in September 2019.

May 22, 2020 •

Subscription software business fundamentals

Truth be told, I started learning about the business in earnest only after getting a masters degree in business and engineering.

May 12, 2020 •

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